Crumpler - The History October 28 2013, 0 Comments
For many of you who are just unsure of the origins of Crumpler, we've "cut & paste" from the Wikipedia in regards to the facts about Crumpler - the bag. Check it out or you can always google it.
Crumpler is a bag company with two separately held companies who design and supply different products to their respective markets - the Australian headquarters is in Melbourne, Australia and the European office is in Berlin. It began as a messenger bag company, but has since expanded its range, notably into laptop bags, camera bags and luggage / travel goods.
Crumpler was founded in Melbourne in 1995 by Dave Roper and Will Miller (ex bike couriers & founders of Minuteman Messengers), and sculptor / furniture maker / bike courier Stuart Crumpler. Stuart designed the logo in 1991 which he branded onto his furniture designs. http://www.phm.gov.au/collection/database/?irn=9789&search=bicycle&images=&c=
From the beginning the bags were designed for bike messengers, in particular those working for Roper and Miller's bike courier company, Minuteman. As the bags were seen around the city, were durable and colourful, there was soon commercial demand and the range grew to include more options in colours and sizes. Due to this commercial and more professional demand the Australians were looking for business partners. With Siegfried Elgert and Jörg Bodenschatz they found them. Today Crumpler is equally shared by all of them but practically divided into two independent working parts. One providing the European, African, south- and central American and Mexican market, the other one delivering bags to the USA, Canada, Asia and Australia.
Crucially, the company took this philosophy and applied it to bags suitable for an ever-growing market for portable technology, namely laptop computer and camera bags. At this time, the colourful and very protective bags were both unique and highly influential in times when dull black tech-style bags prevailed. The strong and highly visible bags also struck a chord with consumers smitten with the trend for individualism, the need to stand out from the crowd, to define oneself through creative consumer choices, and as such the company offered, and recently reintroduced, an artisan based customization service.
Source taken from http://en.wikipedia.org/wiki/Crumpler